Traditional alpha males who dominate the action with violence,' (Gauntlett 2008)
In 1975 Laura Mulvey argued women are used in films as 'erotic objects of desire for the males in the narrative and the males in the audience,' (Mulvey, 1975).
Why do stereotypes work? Because they sell the product and represent the needs of the audience who wants to be entertained (Blumeer and Katz, 1973).
